Most of what you see in a campaign today is built, not shot.
Craving Digital is a creative production studio built for brands and agencies that need high-quality visuals delivered at scale. Founded in 2011 by Ashish Limaye and evolved from Happy Finish Asia, the studio focuses on execution that holds up across every format — CGI and product imagery, high-end retouching and post-production, film, motion and colour, and catalogue or campaign rollouts.
Founded, as Happy Finish Asia
Years in creative visualisation
Global brands worked with
People, Mumbai + global network
Founded as Happy Finish Asia
Ashish Limaye starts the studio in Mumbai, focused on high-end retouching for brands and agencies.
CGI becomes the core
Retouching grows into full CGI production — automotive, FMCG, jewellery and beauty work, credited on Behance and shipped through agencies including L&K Saatchi & Saatchi and Innocean.
Craving Digital
The studio rebrands from Happy Finish Asia to Craving Digital, formalising a multinational, production-first identity.
XCAI
XCAI Tech Private Limited is incorporated — the studio’s dedicated AI vertical for governed, on-premise generative pipelines.